Colon Cancer Screening | Awareness campaign
Mars bleu - Un bon tuyau, faites-vous dépister!
I produced illustrations for the Association pour le dépistage du cancer BEJUNE, commissioned by the Fondation O2. The illustrations were created as a key visual to represent the "Mars Bleu" campaign for colon cancer screening. The screening program invites men and women aged between 50 and 69 to undergo screening every two years.
The first illustration had to evoke gentleness and simplicity, represent the target audience and embody the campaign slogan.
The second illustration is a humorous key visual. It refers to superheroes and shows the act of bravery involved in regularly examining one's own poo.