20 Years of Breast Cancer Screening in Jura
In 2025, the BEJUNE Breast Cancer Screening Program marks 20 years of commitment to women’s health during Pink October. I did a first campaign in 2023, featuring my key visual inspired by Botticelli’s The Birth of Venus. The Venus figure symbolized femininity and strength. In 2025, I revisited this visual and placed the Venus in a new setting: the planet that bears her name. The illustrations were used across social media, goodies, postcards, and posters distributed in public spaces and gynecologists’ offices throughout the region, as well as on large-scale billboards across the Jura (pictured here in Delémont).
This second illustration, created as part of the same campaign, features a personalized interpretation of the Three Graces from Greek mythology. Engaged in a rhythmic dance, they embody all women and all breasts.